Your job is to capture them. To be part of their story and give them a tangible memory of their love for each other. It is not about the perfect Instagram photo, the perfectly composed shot or the perfectly laid out dress. Because guess what? They won’t care about that! Yes it will be the icing on the cake if you also nail all the above. But what they care about is how these photos will make them feel, and the memory behind it.
If they are freezing, feeling uncomfortable, feeling insecure, or what not, that is what they will remember when seeing these photos. (PS: For tips on helping your couple in cold weather check this post.) Therefore, you want them to look at the photos and remember the awesome time they had together. Remember how they met their new photographer friend and how great it all was. Above all, you should want them to look at the images and see themselves having authentic loving and fun moments; In other words, being themselves. To do so, you need to make sure they are having a good time. You want to make them feel settled, guide them, have water if they get thirsty, a blanket for them to sit on… You get my point: go above and beyond for them.