Clarity and Texture are such great tools and are often overlooked. Reducing them can give your photos a super smooth, creamy and dreamy aesthetic. They can balance contrasted images really well overall. As well as making a subject pop out more by making its surroundings faded like a dream with a brush.
They are also really practical when you want to smooth out the skin of your subject in a fast and even way.
For example, if our bride is in the process of getting ready. Chances are her make up isn’t done yet and she hasn’t slept well because of the stress the night before. You might want to use to brush and reduce the clarity and go over her face. Be careful though to not blur out the contours and lines of her face; So leave the lines of the nose, eyes, eyebrows, lips etc sharp.
Sometimes with harsh light it can also be unflattering on the skin and this can help making things more smooths and aesthetic without looking too fake or overdone.